Pedestrians walk past branding for the South China Morning Post (SCMP) newspaper at a newsstand in Hong Kong, on March 16, 2021. (PHOTO/BLOOMBERG)

The South China Morning Post, the Hong Kong newspaper owned by Alibaba Group Holding Ltd, is cutting 4 percent of staff in a reorganization of divisions including product, technology and subscriptions.

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The revamp will take effect from April 12, SCMP Chief Executive Officer Gary Liu said in a memo to staff seen by Bloomberg News. The editorial side of the business isn’t mentioned in the memo.

The move is “categorically not a staff layoff exercise” and would affect “a minimal number of employees” due to redundancies, a spokesman for the paper said in an emailed statement, declining to provide the number of workers affected by the move. The restructuring is to align resources and expertise with company goals, he said.

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“Sadly some of our dedicated staff will be leaving SCMP in the coming weeks,” Liu said in the memo.