Hong Kong PR

NEW YORK, Mar 14, 2025 - (ACN Newswire via SeaPRwire.com) - TreasureNFT has announced the expansion of its platform with new features designed to improve liquidity and pricing mechanisms in NFT trading. Addressing key challenges such as inefficient capital flow and valuation complexity, the platform now offers enhanced tools for traders and creators. Traditional NFT marketplaces, such as OpenSea and LooksRare, rely on single-point pending orders, often leading to low transaction success rates. Despite significant NFT market activity in recent years, liquidity remains a major concern, limiting accessibility and market efficiency. TreasureNFT aims to provide solutions that optimize NFT trading, improve transaction success rates, and introduce more dynamic pricing strategies.Enhancing NFT Trading - AI-Powered Algorithmic TradingTreasureNFT utilizes AI-driven algorithmic trading to help stabilize NFT pricing and maintain liquidity under varying market conditions. Unlike conventional NFT marketplaces where prices are highly sentiment-driven, this system dynamically adjusts valuations based on real-time market data, offering users a more structured trading environment.Key Features of TreasureNFT:- Improved Earning Opportunities:TreasureNFT has introduced a rewards mechanism that allows users to earn incentives through trading activities and participation in community-driven programs. The system is designed to encourage broader participation while maintaining accessibility within the NFT market.- Global Expansion and Strategic CollaborationsPartnership with TrustFi for Liquidity Enhancement: In October 2022, TreasureNFT collaborated with TrustFi, a decentralized finance (DeFi) service provider, to improve liquidity management and strengthen user engagement. This partnership has supported the platform in refining its trading infrastructure and expanding market reach.As of early 2025, TreasureNFT has introduced several new features to enhance the user experience:Auctions & combination sales – Enabling users to bundle and sell assets flexibly.Minting services – Allowing creators to launch NFTs efficiently.Fractional NFTs (FNFTs) – Facilitating shared ownership of high-value assets to increase accessibility.These additions cater to a diverse audience, from casual participants to professional traders and NFT creators.With over three years in operation, TreasureNFT continues to evolve, now serving users in more than 75 countries. By integrating AI-driven trading tools, expanding earning opportunities, and fostering strategic collaborations, the platform remains focused on enhancing NFT trading efficiency. As the digital asset ecosystem develops, TreasureNFT aims to contribute to a more structured and accessible decentralized marketplace.About TreasureNFTFounded in 2021, TreasureNFT is an NFT marketplace focused on improving digital asset trading through technology-driven solutions. With a presence in over 75 countries, the platform continues to introduce features that support market efficiency and user engagement.Social LinksTikTok: https://www.tiktok.com/@treasurenft_xyzTelegram: https://t.me/TreasureNFTFacebook: https://www.facebook.com/Treasurenft#Instagram: https://www.instagram.com/treasurenft_xyz/Media ContactBrand: TreasureMeta Technology, Inc.Contact: Media teamWebsite: https://treasurenft.xyz Copyright 2025 ACN Newswire via SeaPRwire.com.

Bangkok, Thailand, Mar 13, 2025 - (ACN Newswire via SeaPRwire.com) - The Hong Kong Trade Development Council (HKTDC) organised a delegation to Bangkok from 10 to 13 March to promote Hong Kong’s infrastructure development and real estate-related services (IRES) and help Hong Kong IRES companies explore arising business opportunities in Thailand.Thailand's infrastructure and real estate development landscape has undergone rapid transformation in recent years, fuelled by substantial government investments in transportation, urban development, and sustainable projects. Key initiatives, such as the Eastern Economic Corridor (EEC) and the expansion of public transportation networks, offer significant growth opportunities in the IRES sector.The delegation, co-led by Mr Stephen Liang, HKTDC Assistant Executive Director, and Ir Dr Hon Lo Wai-kwok, GBS, MH, JP, Member (Functional Constituency – Engineering) of the Legislative Council of the Hong Kong Special Administrative Region, comprised 21 delegates from a wide range of IRES related sectors, including architecture, consulting, construction financing, engineering, infrastructure and property development, as well as smart cities solutions and PropTech.Through meetings with government bodies, industry associations and major developers, such as Amata Corporation, Bangkok Metropolitan Administration, BTS Group, Frasers Property (Thailand) Public Company, Siamese Asset Public Company, Thai-Hong Kong Trade Association, Thai Railway Engineering Association, and The Eastern Economic Corridor Office of Thailand (EECO), the mission provided opportunities for Hong Kong delegates to explore partnerships with Thai local firms. “Similar to Hong Kong, infrastructure development is a key priority in Thailand’s growth plans. With its mega projects, including the Eastern Economic Corridor and other large-scale investments in road, rail, aviation and shipping, there are many opportunities for collaboration,” Mr Stephen Liang said during the visit. “Complementing its know-how in IRES, Hong Kong is also a connected international financial hub with decades of experience helping international investors and project owners raise capital and seize arising opportunities.”He added: “Hong Kong is uniquely positioned to facilitate tripartite cooperation among project owners, service providers and investors, thanks to its role as a superconnector linking Mainland China and the rest of the world, thus amplifying vital business and people-to-people exchange.”A highlight of the mission was the networking luncheon hosted by the HKTDC, at which attendees learned about Hong Kong IRES's strengths and value-added services, and explored opportunities for collaboration between Thailand and Hong Kong in infrastructure development projects.A business matching session followed, in which Hong Kong delegates held one-on-one meetings with Thai companies to explore opportunities and exchange ideas in various areas, including Thailand’s public transport networks, sustainable urban development, smart city initiatives and infrastructure financing.Hong Kong is recognised globally as a major financial hub. With many world-class architectural, building, surveying, engineering, and consultancy services companies offering extensive expertise and a deep pool of international talent across various areas, Hong Kong is an ideal place for Thai companies to accelerate and achieve their development plans.The delegation also conducted site visits to two new major infrastructure developments - Thailand Digital Valley and One Bangkok. As an initiative under the Digital Economy Promotion Agency (DEPA), the Thailand Digital Valley is a hub for companies and start-ups developing advanced technologies and digital innovations for application in smart cities. One Bangkok is a fully integrated urban district, ideally located in central Bangkok, that blends retail, commercial, office, leisure and living facilities.The HKTDC regularly organises business delegations across various types and industries. In recent years, it has frequently organised delegations in the IRES sector to visit different cities in Mainland China, as well as Kuala Lumpur, Malaysia, and Jakarta, Indonesia. The HKTDC will continue organising promotions to highlight Hong Kong’s IRES strengths.Photo Download: https://bit.ly/4kOavUAMr Stephen Liang, HKTDC Assistant Executive Director, and Ir Dr Hon Lo Wai-kwok, GBS, MH, JP, Member (Functional Constituency – Engineering) of the Legislative Council of the Hong Kong Special Administrative Region, co-led a delegation to Bangkok, Thailand, comprising 21 delegates from a wide range of professional sectors.The networking luncheon hosted by the HKTDC, at which attendees learned about Hong Kong IRES's strengths and value-added services.Mr Stephen Liang, HKTDC Assistant Executive Director, said in his welcoming remarks at the networking luncheon that Hong Kong is an ideal partner for IRES projects in Thailand.Media enquiriesHKTDC’s Communication & Public Affairs Department:Johnny TsuiTel: (852) 2584 4395Email: johnny.cy.tsui@hktdc.orgAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.  Copyright 2025 ACN Newswire via SeaPRwire.com.

MUMBAI, INDIA, Mar 13, 2025 - (ACN Newswire via SeaPRwire.com) - SRKay Consulting Group has released a groundbreaking whitepaper, “New-Shoring: The Next Evolution in Global Expansion,” providing data-driven insights into why companies are rapidly moving away from traditional offshoring models and embracing New-Shoring as a future-proof strategy.With geopolitical tensions, supply chain disruptions, and rising labour costs impacting global businesses, organizations are actively seeking new locations that offer regulatory stability, skilled talent, and operational resilience. According to the whitepaper, 76% of CEOs now see New-Shoring as a long-term transformation strategy, rather than a cost-cutting measure.Key Highlights from the WhitepaperWhy Offshoring is No Longer Sustainable:35% of executives rank political stability as the top concern when selecting new expansion locations.83% of North American and 90% of European businesses are actively diversifying their supply chains post-pandemic.China’s labor costs have surged by over 15% annually, reducing its cost-advantage.New-Shoring: The Strategic ShiftIndia (75%), Vietnam (70%), and Mexico (55%) are the top New-Shoring destinations based on workforce availability, infrastructure, and policy incentives.22% of global executives now use AI-powered site selection for risk mitigation and operational efficiency.57% of enterprises prioritize sustainability and ESG compliance in location selection.Case Studies from Industry LeadersApple – Shifting iPhone production to India to diversify its manufacturing footprint.Tesla – Expanding Gigafactories in Mexico for nearshoring closer to the U.S. market.Boeing – Investing in Mexico’s aerospace hub to improve supply chain efficiency.The Future of Global ExpansionAI-driven automation, hybrid workforce models, and geopolitical realignments will define business expansion strategies over the next five years.Companies that embrace New-Shoring will gain a competitive advantage in resilience, speed-to-market, and innovation.As per Karunjit Kumar Dhir, CEO of SRKay Consulting Group:"New-Shoring isn’t just about cutting costs—it’s about ensuring long-term stability and business resilience. Our latest whitepaper outlines a strategic framework for companies looking to make this shift effectively."Why Download the Whitepaper?Discover which global destinations offer the best opportunities for New-Shoring.✔ Gain insights into AI-driven decision-making for site selection and risk assessment.✔ Explore real-world case studies showcasing how top companies are making the shift successfully.Download the Whitepaper today and future-proof your global expansion strategy.About SRKay Consulting GroupWith operations in eight countries, SRKay Consulting Group is a trusted partner for businesses navigating global expansion, New-Shoring, and offshore transformation strategies. The firm specializes in regulatory compliance, digital transformation, and operational excellence, helping enterprises unlock growth opportunities in emerging markets.For media inquiries, partnerships, and whitepaper access:Komaldeep KaurEmail: Komal@mianext.comExplore More: www.srkay.com Copyright 2025 ACN Newswire via SeaPRwire.com.

SAN FRANCISCO, CA & MUMBAI, Mar 13, 2025 - (ACN Newswire via SeaPRwire.com) - CleverTap, the all-in-one engagement platform, has partnered with upGrad - one of Asia’s largest integrated skilling and forever learning majors, to introduce a specialised deep-learning program / track within upGrad-powered Digital Marketing and Product Management courses with MICA and Duke CE, respectively.With the commitment of enabling brands to unlock limitless customer lifetime value, CleverTap currently boasts a strong clientele of over 2000 brands globally to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale. On the other hand, upGrad is one of Asia's leading integrated skilling giants that offers a range of online & hybrid skilling programs, Certifications, and Bootcamps under its B2C portfolio while also facilitating top Indian and global universities to offer their Diploma, Master’s and Executive Doctorates.  Seamlessly integrated into the curriculum, the two entities jointly enable deep learning that blends academic rigor with real-world application, equipping learners with cutting-edge expertise in customer retention, engagement strategies, and AI-driven marketing. Through live masterclasses and hands-on training with CleverTap’s platform, learners will gain exclusive industry insights and practical experience to tackle modern marketing challenges.Learners will receive exclusive, one-month access to the CleverTap dashboard, gaining hands-on experience in leveraging marketing analytics for impactful campaigns. They can extend their access at a discounted rate for deeper learning. Upon completion, candidates will also earn a prestigious joint Certification from upGrad and CleverTap, enhancing their competitive edge in the job market.Discussing the new partnership Sunil Thomas, Co-founder and Executive Chairman at CleverTap said, “We are thrilled to collaborate with upGrad on this initiative. The marketing landscape is dynamic and ever-evolving; it is therefore crucial for aspiring professionals to stay ahead of the curve. This partnership is enabling us to interact with young talent and give back to the industry by nurturing skilled marketers of the future.”Commenting on this initiative, Rohit Sharma - President, Consumer Business, upGrad said, “AI-driven marketing is no longer the future, it is now. As businesses globally demand data-savvy professionals who can translate insights into impact, this partnership with CleverTap ensures our learners are not just job-ready but future-ready - armed with core capabilities of churning data sets for driving business results. At upGrad, we’re committed to shaping careers that drive the new economy, where AI and analytics define success, and this thought-through collaboration will continue to lead us with a unified approach to build a skilled talent force.” Learners can also access videos from CleverTap University - created by the platform to expand user knowledge on the CleverTap product, business use cases, and best practices to maximize the value of the platform. These videos will be available on upGrad’s Learning Management System. About upGradStarted in 2015, upGrad is one of Asia's largest integrated Learning, Skilling, and Workforce Development majors offering a range of online & hybrid skilling programs, Certifications, and Bootcamps under its B2C portfolio. It also facilitates top Indian and global universities to offer their Diploma, Master's and Executive Doctorates. Additionally, select programs are tailored for Enterprise clients under the corporate skilling division, along with other recruitment and staffing services. Learn more, https://www.upgrad.com/.About CleverTapCleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta. Please visit https://www.clevertap.com/For more information, visit Clevertap.com or follow us on:LinkedIn: https://www.linkedin.com/company/clevertap/X: https://twitter.com/CleverTapFor more information:SONY SHETTYDirector, Communications, CleverTapsony@clevertap.com ASHMIT CHAUDHARYAssociate Consultant, Archetype+91 8850752121ashmit.chaudhary@archetype.co  Copyright 2025 ACN Newswire via SeaPRwire.com.

JAKARTA, Mar 13, 2025 - (ACN Newswire via SeaPRwire.com) - PT Wijaya Karya Bangunan Gedung Tbk (WEGE) a subsidiary of PT Wijaya Karya (Persero) Tbk (WIKA), in collaboration with PT Dex Solusi Transit (DEX) presents Netro, Indonesia’s first innovative smart modular home with Smart Net-Zero and Growing-modular concept. The Netro launch was part of WIKA’s 65th anniversary ceremony. The launch ceremony was held on the 17th floor of WIKA Tower 2, marked by screening of Netro’s video profile on Tuesday (11/03).Prototypes of Netro version 1.0 model homes are displayed on WIKA Realty’s plot located in Pulo Mas Jaya. The model homes are featured in various floor sizes: the smallest at 33m2, followed by type 49m2, 93m2, and the largest at 129m2. These prototypes demonstrate WEGE and DEX’s commitment to provide a smart, industrial-based green housing model.Netro is designed to meet demand for sustainable housing that operates efficiently, conserves energy, and reduces carbon emissions using its intelligent smart system. It meets the Greenship Net-Zero rating requirements set by the Green Building Council Indonesia (GBCI).Netro is a modular home system that allows systematic expansion, which allows wider market reach and enhances affordability. It also provides homeowners with flexible housing options that align with improvements in living standards, enabling them to expand their living space as needed. With its qualities, Netro raises awareness on the importance of sustainable development by introducing smart modular homes.WIKA’s President Director Agung BW stated during the launch event that “Netro was created based on awareness of climate change and is aligned with WEGE’s commitment to developing modular homes as a building construction method since 2018. In spite of that, DEX introduces a smart “breathing home” concept by maximizing natural air circulation demanded by Net-Zero principles. The smart home also features IoT (Internet of Things) that automates cost-effective data collection for certification processes. This collaboration produces smart homes that are not only sustainable, but also educates their occupants on energy efficiency through integrated technology.”The primary features of Netro include passive cooling, natural ventilation, solar panels, water recycling and energy monitoring systems, thermal comfort, and minimum air quality standards – all of which are integrated in the GBCI Greenship Net-zero app. The system allows occupants and GBCI to digitally monitor energy consumption and renewable energy production, which significantly reduces emissions and meets the requirements for Greenship Net-Zero certification.In line with Agung BW, President Director of WEGE Hadian Pramudita said, “This launch offers a solution in response to demand for housing, not only in urban areas but also in coastal and rural regions. With the support of WEGE and DEX’s construction technology, along with WIKA Realty as the first developer to build Netro in its real estate projects, we are confident that we can meet market needs with the highest quality. This will help promote massive energy efficiency and raise awareness of a sustainable Net-Zero lifestyle.”As a pioneer in sustainable development, WEGE is committed to providing innovative homes that focus on energy efficiency and improve people’s quality of life. Netro serves to meet the needs of society across all segments, including developers and real estate companies (B2B), by providing homes that are quick and easy to build, structurally robust, cost-effective in operational expenses, and in line with sustainable principles.“The fulfilment of Greenship Net-Zero criteria in Netro Products provides a solid and objective basis to meet Green Finance requirements set by banks. We anticipate a major shift in the banking industry towards Green Finance, including KPR Hijau, Green Loan, and similar financial products,” said Iwan Prajitno, President Director of DEX.Products such as Netro are a compelling solution to smart, high-quality, and sustainable homes to help with Indonesia’s housing backlog. We believe that every citizen is entitled to at least one modest, high-quality home.Netro’s Outstanding Features as an Eco-Friendly HomeNetro is an eco-friendly home, equipped with exceptional features designed to reduce energy consumption and achieve Net-Zero. It achieves natural thermal comfort, and its modular system allows faster construction times. The key benefits in favour of Netro House as an ideal choice for future housing are as follows:1. Growth Enable Modular System – Expandable Modular HomesNetro is an industrial-based housing system. This ensures that the product and its components are tried, tested, and meets all required standards. As most of the production processes are done in factories, procurement and construction on-site is significantly faster than conventional construction methods. Netro’s on-site installation process is quick and generates minimum waste, significantly reducing its environmental footprint. Netro is designed to enable expansion without major interruption to its occupants’ daily activities – thanks to systematic design and clear identification of additional required components.2. High Albedo Roof – Reflective Roofing for Thermal ComfortNetro’s high albedo roof reflects sunlight and minimises heat absorption. This helps maintain a cooler home temperature without excessive reliance on air conditioning.3. Louvre Window & Operable Window – Maximising Air CirculationNetro incorporates louvre windows and operable windows, designed to optimise natural airflow inside the house. These features enable cross-ventilation, creating a naturally cooler indoor environment, which minimizes the need for air conditioning and improves indoor air quality.4. Inner Court – A Green Oasis Within the HomeThe inner court is a multifunctional green area that provides a natural living experience indoors. More than just an aesthetic feature, this space serves as a central airflow hub, allowing fresh air to circulate throughout the house, creating a cooler and more refreshing environment, and providing comfort for its occupants.5. Permeable Wall – Better Air CirculationPermeable wall is incorporated to allow free airflow, enabling smoother air ventilation and helping to remove heat from inside the house.6. Drywall with Insulation – Fast and Efficient ConstructionWalls are sandwiched with thermal insulators to enable faster construction time. In addition, drywall helps to reduce heat absorption from sunlight and maintain stable indoor temperature.7. Photovoltaic (PV) – Self-Sufficient Energy and Net-Zero EmissionsNetro can be equipped with a photovoltaic (PV) cell so the house can generate its own electricity. Using this technology, houses achieve net-zero energy, reduce its dependence on conventional electricity, and contribute to environmental sustainability.8. Smart Wall – Smart Energy MonitoringNetro features the Smart Wall, a central control system showing real-time data on household electricity consumption, energy generated from solar PV, and indoor air quality. With this feature, occupants can control their energy consumption effectively. Additionally, the post-occupancy evaluation and Net-Zero certification process can be conducted online automatically.With a combination of innovative technology and sustainable design, Netro provides an energy-efficient, cosy, and environmentally friendly home, an ideal solution for those seeking modern living that fulfils their goals of improved well-being and minimal environmental effect.PT Wijaya Karya Bangunan Gedung Tbk [IDX: WEGE]Contact:Purba Yudha TamaCorporate SecretaryPT Wijaya Karya Bangunan Gedung Tbk.Hp. 081317925577Tel: +6221 8 85908862 / 85909003Fax: +6221 86904146Email: corsec@wikagedung.co.id  Copyright 2025 ACN Newswire via SeaPRwire.com.

- This year’s MarketingPulse and eTailingPulse conferences will be held on 19 March under the theme Inspiring Possibilities, bringing together global marketing and e-commerce experts to share forward-looking insights and practical experiences and offer inspiration and actionable strategies to attendees- The conferences will explore cutting-edge trends and innovative strategies in marketing, including the application of data and AI, the integration of art, music and culture in marketing strategies, and the rising importance of inclusive marketing with a focus on neurodiversity- Another highlight will be an in-depth discussion on the development potential of the ASEAN and halal markets, and the untapped potential of pet KOLs in shaping effective branding and merchandising and creating strong emotional connections with audiences- An impressive roster of cross-disciplinary marketing leaders and industry pioneers will share their expertise at the conferences, including:   - Nikkia Reveillac, Director (Global), Consumer Insights at Netflix (2021-2024)   - Prof Darren Thayre, Head of Innovation, Global Strategic Initiatives at Google   - Prof Dr Thomas Girst, Global Head of Cultural Engagement, BMW Group   - Fabien Vallérian, International Director of Arts & Culture at LVMH’s Maison Ruinart   - Tony Chen, Director of Public Affairs at Taobao & Tmall Group   - Tina Zhao, Marketing Director, Global Business Solutions, Xiaohongshu   - Edward Bell, General Manager, Brand, Insights and Marketing Communications, Cathay    Pacific Airways   - Yi-Fang Chen, Head of Leisure and Beauty Business Department, Meituan   - Jordan Cheung, Chief Marketing Officer, Hang Seng Bank   - Matthew Li, Head of Brand and Marketing at Decathlon Hong KongHONG KONG, Mar 12, 2025 - (ACN Newswire via SeaPRwire.com) - The Hong Kong Trade Development Council (HKTDC) will host the 2025 MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) on 19 March. A premier event on the Asia-Pacific marketing and e-commerce landscape for many years, this year’s conferences are bringing together close to 80 global elites from diverse industry sectors, including influential marketing experts, economists, retail giants, brand strategists, advertising and PR professionals and e-commerce leaders. Attendees will have the opportunity to explore forward-thinking market dynamics, emerging trends, innovative marketing strategies and compelling success stories.Themed Inspiring Possibilities, the conferences aim to turn visionary ideas into actionable strategies and spark cross-disciplinary collaboration. This year’s event will cover a variety of marketing hot topics including leveraging data and artificial intelligence (AI) to drive innovative marketing strategies; integrating art, music and culture into brand marketing to explore new frontiers; embracing neurodiversity to foster more inclusive marketing perspectives; capturing opportunities in the ASEAN and halal markets; empowering the “she economy” in Mainland China; and using innovative AI solutions to enhance competitiveness in this new market segment.Experts explore data-driven innovation in marketingThe conferences will feature heavyweight speaker Nikkia Reveillac, Director (Global) of Consumer Insights at Netflix (2021-2024), in a session titled "From Insights to Breakthroughs: Unleashing Innovation through Customer Insights". Ms Reveillac will draw on her experience at Netflix, Twitter and Colgate-Palmolive to share how data-driven insights can ignite innovation.Analysing e-commerce opportunities in the ASEAN marketAs one of the world's fastest-growing regions, ASEAN offers huge economic potential. The diverse economic landscape is leading to the rapid mainstream adoption of e-commerce across the region. Galvin Chia, HKTDC Principal Economist (Asian and Emerging Markets), will present key insights from a research report that explores consumer behavior and market trends across ASEAN countries, including Singapore, Thailand, Malaysia, Vietnam, the Philippines and Indonesia. This session will also provide participants with valuable insights into ASEAN consumers' perceptions of Hong Kong brands, as well as practical strategies to successfully navigate this dynamic market and harness the opportunities of its thriving e-commerce sector. Representatives from local consumer brands, leading e-commerce platforms and cross-border e-commerce payment services – all of which have already achieved notable success in the ASEAN market – will share their experiences and proven strategies for businesses looking to expand into ASEAN and capitalise on the region’s growing opportunities.AI-driven digital transformation and boosting the "she economy"As AI technology continues to advance, its applications in marketing and brand promotion are driving significant innovation and breakthroughs. Prof Darren Thayre, Head of Innovation and Global Strategic Initiatives at Google, will join Brian Hui, Managing Director and Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) at HSBC Hong Kong, to present a session titled "Journey to the AI Era: Unleashing Digital Transformation Potentials". The speakers will provide a strategic overview of the current state of AI, offering insights into its impact on brand and marketing strategies and exploring how to leverage AI to drive transformation, address challenges, create innovative strategies and reshape industry standards.In addition, Tony Chen, Director of Public Affairs at Taobao & Tmall Group, will share insights into the "she economy" – the increasingly powerful impact of female shoppers and women entrepreneurs, and illustrate how AI technology is helping to offer personalised shopping experiences and elevating customer service standards in his session "Empowering the She Economy: Leveraging AI Innovations for Enhanced E-commerce Marketing on Taobao & Tmall".Integrating art, culture and music into brand promotionThe intersection of art, culture, music and business is unlocking new opportunities for brand marketing. Prof Dr Thomas Girst, Global Head of Cultural Engagement at the BMW Group, has led the company’s cultural initiatives since 2003, including BMW's collaborations with various artists to create multiple BMW Art Cars, while UOB Hong Kong has run the annual UOB Art in Ink Awards since 2017 to discover local artistic talents, encourage artistic innovations and rejuvenate time-honoured Chinese artistic traditions. In a session titled "Art & Culture for Global Brand Marketing: Forget the Cliché Gallery Sponsorship", Prof Dr Girst and Marietta Li, Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan, UOB and Director of the UOB Art Academy, will join marketing and branding experts from renowned international brands Maison Ruinart and Ovolo Hotels to explore innovative ways to redefine the role of art and culture in global brand marketing, challenge traditional marketing paradigms, and share effective strategies for communicating brand values and stories through artistic development and cultural engagement.In a session titled “The Soundtrack of Success: Decoding the ROI of ‘Music Economy for Harnessing Brand Power’”, ChillGOOD TV founder Leo Ku will join forces with Jordan Cheung, Chief Marketing Officer at Hang Seng Bank, and Kenny Sham, General Manager (Hong Kong & Macau) at Klook, to share insights on music marketing, examine the evolvement and commercialisation of Ku’s music platform, and explore how brands can leverage on music to engage with customers and optimise their marketing return on investment.How neurodiversity marketing sparks emotional resonanceIn today’s evolving marketing landscape, Joseph Chen, Director of Culture at Eaton HK, is committed to advancing social inclusion and fostering diverse development. Mr Chen will be joined by Jake Posner, Founder and Creative Director of the fashion brand No One True Anything – widely recognised for turning dyslexia into a source of creative strength – and Kevin Chesters, a neurodiversity advocate and marketing practitioner, for a discussion titled "Brains in Bloom – Cultivating Neurodiverse Marketing Landscapes. They will explore how brands can craft their narratives through innovative marketing strategies that embrace a neurodiversity perspective. Participants will discover how different approaches can foster deep emotional connections with neurodiverse audiences while championing the value of diversity in society.Connecting with Gen Z consumersJoin representatives from Beijing Tong Ren Tang, POIZON, Taobao Papahome and Meituan to discover how traditional brands can revitalise their image through innovative concepts and appealing to youthful trendsetters in Mainland China.Supporting start-ups and fostering a new generation of entrepreneurs is a key priority for the HKTDC. In the “Meet the Leaders’ Dialogue Series”, Matthew Li, Head of Brand and Marketing at Decathlon Hong Kong, will share valuable insights into how the brand has been successful in earning the loyalty of Hong Kong consumers. Joining him, Frankie Chow, Founder of CLS Holiday, will discuss the creation and commercial success of Asia's first "mystery box travel tour", while Jacopo Contiero, Founder of Jacomax & Jacopo Only Friends, will showcase his innovative cross-industry promotional strategies. This session will provide the audience with fresh perspectives on incorporating surprise and creativity into branding, offering practical inspiration for businesses aiming to stand out in a competitive market.In addition, local celebrity Natalie Tong will share her experience as she transitions from television actress to successful entrepreneur and her journey in personal brand building, while Grace Chan will share on her journey from being a successful actress to becoming a prominent KOL.The conferences will feature an exhibition area showcasing more than 40 exhibitors from Hong Kong and across the Asia-Pacific region, including Datawords Hong Kong and Kantar Hong Kong, offering the latest market intelligence, marketing and e-tailing solutions. Practical workshops on digital strategies will feature industry experts sharing actionable skills and insights that can help to boost market competitiveness. Participants can also engage in networking sessions and the one-to-one business matching service offered by the HKTDC. This unique service is designed to create new collaborations and unlock untapped opportunities tailored for attendees’ growth and success.For more details, including the latest programme and speaker list, please visit:https://marketingpulse.hktdc.com/conference/mp/en.For interviews with speakers, please email katy.ky.wong@hktdc.org and jane.mh.cheung@hktdc.org who will be in touch to follow up.Photo download: https://bit.ly/4ifzP3SNikkia Reveillac, Director (Global), Consumer Insights at Netflix (2021-2024)Prof Dr Thomas Girst, Global Head of Cultural Engagement at the BMW GroupJoseph Chen, Director of Culture at Eaton HKMarketingPulse and eTailingPulse return on 19 March at the Hong Kong Convention and Exhibition Centre. The image is taken from last year’s event.WebsitesMarketingPulseConference website: https://marketingpulse.hktdc.com/conference/mp/enConference programme: https://marketingpulse.hktdc.com/conference/mp/en/programmeSpeaker list: https://marketingpulse.hktdc.com/conference/mp/en/speakereTailingPulse: https://etailingpulse.hktdc.com/conference/etp/enEntertainmentPulse: https://hkfilmart.hktdc.com/conference/hkfilmart/enMedia enquiriesPlease contact the HKTDC’s Communications & Public Affairs Department:Katy WongTel: (852) 2584 4524Email: katy.ky.wong@hktdc.orgJane CheungTel: (852) 2584 4395Email: jane.mh.cheung@hktdc.orgHKTDC Media Room: http://mediaroom.hktdc.comAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Copyright 2025 ACN Newswire via SeaPRwire.com.