Hong Kong PR

(AsiaGameHub) –   Ahead of SiGMA South America, Olga Resiga, Chief Business Development Officer at SOFTSWISS, discussed the country’s regulated market evolution over its first year.

Exclusive interview.- SOFTSWISS is preparing to participate in SiGMA South America on April 6-9, in São Paulo, Brazil. Ahead of the event, Focus Gaming News spoke to Olga Resiga, chief business development officer at SOFTSWISS, about the evolution of the regulated market in Brazil over its first year and the company’s role in the region.

She also discussed the significance of major sporting events such as the FIFA World Cup for operators, and the main challenges they face.

SOFTSWISS had a strong year in Brazil in 2025. How has the company been aiding the evolution of the newly regulated market?

SOFTSWISS has played a key role in shaping Brazil’s regulated market from the early stages. The company was among the first to receive certification for its Game Aggregator, setting an early benchmark for compliance and reliability. In its first year, SOFTSWISS secured over 30 agreements, covering a significant share of Brazil’s newly regulated operator landscape. Beyond technology, the focus has also been on helping partners adapt to regulation and promoting responsible gaming as a core part of doing business.

What’s your take on the first year of regulated online betting in the country?

What stands out most is just how dynamic the market has been. It’s evolving quickly and doesn’t allow anyone to get too comfortable – the rules, expectations, and player behaviour are all shifting in real time.

“In its first year, SOFTSWISS secured over 30 agreements, covering a significant share of Brazil’s newly regulated operator landscape.”

Olga Resiga, chief business development officer at SOFTSWISS.

At the same time, the growth has been quite structured, which is a positive sign. But to keep that momentum, it’s crucial for the industry, operators, and regulators to remain in constant dialogue. This collaboration is what will help the market develop sustainably – rather than becoming overregulated to the point where players are pushed back towards unlicensed options.

We’re approaching a major summer season with the FIFA World Cup hosted across America. What does the tournament mean for operators’ tech requirements?

A World Cup is a defining moment for the entire industry. It goes far beyond traffic spikes – operators need infrastructure that can sustain continuous, high-intensity loads, ensure fast response times, and keep payments and risk systems running flawlessly under pressure. This is where scalable architecture and proven solutions become critical, especially when handling peak concurrency across multiple markets.

It’s also a global event for which companies prepare their marketing strategies well in advance. For betting operators, this means aligning technology with large-scale campaigns and user acquisition efforts. Success ultimately comes down to preparation – rigorous testing, optimised user journeys, and ensuring every system performs seamlessly when demand peaks.

How can operators turn peak betting activity into longer-term retention?

The real challenge begins after the final whistle. A major tournament brings a surge of new users, but the goal is to build lasting relationships with them. This requires a thoughtful approach to communication, personalisation, and product experience beyond the event itself.

For the industry, it’s crucial not to lose momentum once the tournament ends. Operators that continue engaging players – through tailored offers, cross-product experiences, and consistent interaction – are the ones that successfully convert short-term activity into long-term loyalty.

“A major tournament brings a surge of new users, but the goal is to build lasting relationships with them.”

Olga Resiga, chief business development officer at SOFTSWISS.

What role does the Chief AI Officer play in shaping SOFTSWISS’s AI-driven development going forward?

AI has already been deeply embedded across SOFTSWISS’s products and operations for some time – from risk management and fraud detection to player behaviour analysis and operational efficiency.

The appointment of a Chief AI Officer marks the next step in this evolution, bringing greater structure, alignment, and strategic focus to these efforts. Rather than introducing AI as a new direction, it is about scaling existing capabilities and ensuring they deliver consistent, measurable impact across the business.

At the same time, there is a strong emphasis on governance, transparency, and accountability – ensuring that AI systems are not only effective but also controlled and aligned with business goals.

Ultimately, AI is not an add-on but a foundational layer of how SOFTSWISS operates, builds products, and continues to scale.