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(AsiaGameHub) -   Lula da Silva emphasized that he does not possess the sole authority to ban online gaming. Brazil.- President Luiz Inácio Lula da Silva has once again voiced his disapproval of the online gambling industry as his reelection campaign progresses. Speaking on the state broadcaster TV Brasil’s Sem Censura program, the Workers’ Party leader pointed out that the matter was not entirely within his purview but stated: “If it were up to the president, I would have said this during the campaign. I am in favour of shutting down all those betting sites that are not providing any useful service to this country”. Lula’s campaign messaging has frequently targeted online betting. He has consistently identified gambling as a contributor to household debt, a position that resonates with the country’s evangelical demographic. Reflecting on his decision to sign Brazil’s online gambling legislation in late December 2023, Lula contended that any veto of the bill passed by Congress would likely have been overridden. Highlighting the limitations of his power, he remarked: “It’s not up to me; I don’t own Brazil. Just as I say that [Donald] Trump doesn’t own the world, I don’t own Brazil. I am the President of the Republic. I am part of a tripartite system of institutions that governs the country. There is the National Congress and there is the judiciary.” Lula asserted that the government had successfully shut down over 90 per cent of illegal betting operations, while acknowledging that half of the market remains unregulated. He also addressed advertising regulations, arguing that betting platforms should adhere to the same standards as other industries, and called for enhanced consumer protections and financial education, characterizing gambling as a public health concern. “Gambling is a disease, an addiction,” he warned. New bills seek ban on gambling ads Concurrently, The Mixed Parliamentary Front for the Promotion of Mental Health, comprised of 20 federal deputies and seven senators from various parties, has introduced two bills proposing a ban on gambling advertising and sponsorship of sports and cultural events. These bills will be processed concurrently in the Chamber of Deputies and the Federal Senate. The parliamentarians have dubbed the initiative “Brazil Against Bets”. The group’s president, Deputy Pedro Campos (PSB-PE), informed Agência Brasil that the Parliamentary Front desires a swift evaluation of the agenda. “People are overwhelmed, including by betting advertising in general. Beyond the problem of gambling and people’s illnesses, and family debt, the excessive advertising itself is something that has bothered the population,” stated Campos. In the justification for the bill, the congressman from Pernambuco criticized football commentators who are sponsored by gambling companies and offer betting tips. Meanwhile, congresswoman Tabata Amaral also commented on the issue: “We are dealing with something that is making the Brazilian population sick. Very rarely have I seen such an effective and united lobby of resources,” she declared. The National Association of Games and Lotteries (ANJL) and the Brazilian Institute of Responsible Gaming (IBJR), two organizations representing licensed betting companies in the country, have voiced their opposition to the proposals. The Brazilian Association of Illegal Gambling (ANJL) cautioned that such a ban would “represent the greatest and most serious incentive for the operation of illegal platforms”. The association highlighted that unlicensed platforms, which according to data from the Instituto Esfera constitute 52 per cent of the market, “operate without any oversight, offer no consumer protection, do not prevent access by minors, have no policies against indebtedness, and do not contribute to society through tax collection or support for the sports and cultural sectors.” The Brazilian Institute of Online Gambling (IBJR) stated that advertising is “a legitimate and necessary tool for any regulated sector of the economy – including online betting.” The Institute asserts that advertising plays a direct role in consumer protection, helping to distinguish companies committed to responsible gambling from those that “operate clandestinely, without offering guarantees, consumer protection, or returns to society.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The guidelines set out the compliance expectations for gambling operators regarding data handling. France.- The national gambling authority, the Autorité Nationale des Jeux (ANJ), has released new data protection guidance that details how General Data Protection Regulation (GDPR) rules are implemented within the French gambling industry. Produced in cooperation with the National Commission for Information Technology and Civil Liberties (CNIL), the document targets all licensed operators in France, including online betting and poker sites, casinos, gaming halls, and the historic monopoly operators FDJ and PMU. While presented as guidance and not legally binding rules, the paper emphasizes that the duties outlined have been applicable since the GDPR took effect in 2018. It underscores the volume and sensitivity of data processed by gambling firms, encompassing personal identification, contact and payment details, betting and transaction logs, marketing records, and responsible gambling indicators. Operators are required to designate a data protection officer, chart their data processing operations, implement privacy policies, maintain procedural documentation, and conduct data protection impact assessments as needed. Areas of focus for gambling data protection guidance The guidance also places considerable focus on marketing practices. It specifies that customer consent is mandatory for any commercial gambling communications, whether by email, SMS, phone, mail, or automated calls. This consent must be secured independently of general account conditions, and clear authorization is needed before disclosing player information to identified commercial partners. Regarding cookies and tracking technologies, the document explains that user consent is typically necessary before storing or accessing device information, with exceptions for essential functions like authentication trackers or anonymous analytics. The option to reject cookies must be as simple as accepting them. The responsible gambling section observes that labeling a player as excessive or pathological can constitute processing health data, as it may indicate addictive behavior. Although algorithmic systems can identify risks, any resulting protective actions require human evaluation. Companies must also inform players about profiling techniques, the criteria used, and possible outcomes. For anti‑money laundering (AML) and counter‑terrorist financing purposes, operators are permitted to gather identification documents, payment information, and transaction histories, and, when alerts justify it, proof of fund sources. However, CNIL cautions against blanket requests, noting that bank statements and card copies are not seen as proportionate. Data retention periods vary by purpose: gambling account information is usually kept for six years after an account closes, whereas AML documentation is retained for five years. The guidance also notes that some player rights, including erasure, objection, and data portability, are not applicable when processing is required by law under AML regulations. Earlier this month, the ANJ expressed concern upon publishing initial results from its new algorithm designed to assess problem gambling in France. The regulator reported that players identified as high-risk accounted for 60 per cent of total operator gross gaming revenue (GGR). The figures indicated an increase in both the count of problem gamblers and their portion of operator income. In the latter half of 2025, the algorithm detected about 600,000 players with a high probability of excessive gambling. This segment made up 8.7 per cent of the online gambling customer base across licensed providers in France. From this group, some 300,000 were categorized as “manifestly excessive” gamblers, a group the ANJ stated operators must promptly identify. These high-risk players produced approximately €1.2bn in GGR, representing 60 per cent of all online gambling revenue. The regulator noted this share has been consistently increasing since 2023. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   In 2025, gambling was the sole category to experience a substantial increase in the demand for treatment. The Netherlands.- Reports indicate that the Netherlands experienced another marked increase in individuals seeking treatment for gambling addiction over the past year. The number of cases rose by 13 per cent compared to the previous year, reaching 3,108, compared to 2,750 in 2024. According to the statistics, this growth was almost exclusively fueled by online gambling. The information was provided by LADIS, the national monitoring body for specialized addiction services, and released by the healthcare data foundation IVZ. Gambling was the only type of addiction to record a significant surge in treatment requests. In total, specialized services reporting to the monitor provided care to nearly 68,000 individuals for addiction in 2025, a figure that remains virtually stable compared to the year prior. Alcohol continued to be the primary addiction, representing 43 per cent of all cases, a figure that climbed to 60 per cent for those aged 55 and older. Among those under 25, cannabis was the most prevalent issue. Approximately half of the individuals pursuing assistance for gambling were new patients, which indicates a rise in the number of people developing gambling-related issues rather than a relapse among those previously treated. This upward trajectory persists, following a trend that emerged in 2023 after a multi-year decline between 2019 and 2022. Although the number of clinics participating in the LADIS network has grown, this factor does not fully explain the increase. The report notes that the rise was also observed among service providers that have consistently submitted data since 2016. The LADIS figures are limited to those receiving specialized treatment and do not reflect the broader population. Furthermore, not every service provider submits data to LADIS. The Dutch online gambling market has been regulated since October 2021. The initial period following the market's opening prompted concerns regarding the volume of gambling advertisements. However, regulations have since been substantially strengthened, including a 2023 prohibition on untargeted gambling commercials and a ban on sports-related gambling sponsorships that took effect last year. Additionally, the nation has implemented player loss limits, with standard monthly caps set at €350 for those over 24 and €150 for those under 24, though players may apply for higher limits. Since its inception alongside the regulated online sector, more than 100,000 individuals have registered with Cruks, the national self-exclusion database for gambling. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Latin America Marketing & Affiliates track at the upcoming SBC Summit Americas will examine how affiliates are adjusting to a more competitive and mature regional gaming sector, with a focus on localization, player retention, innovative content, and the development of long-term operator partnerships. Press release.- SBC Summit Americas is set to analyze how affiliates can navigate the rapidly changing gaming environment in Latin America through its specialized Latin America Marketing & Affiliates conference track, scheduled for Thursday, June 11, at the Broward County Convention Centre. As regional operators increasingly prioritize localization, player retention, and long-term value, this track will investigate how affiliates are refining their acquisition tactics, content delivery, and commercial collaborations to maintain a competitive edge in a maturing market. This track is a component of the broader six-stage conference agenda at SBC Summit Americas, which encompasses sports betting, casino, leadership, affiliation, player protection, technology, and payments, with each stage rotating between Latin and North American focuses throughout the two-day event. Rasmus Sojmark, CEO and founder of SBC, stated: “Latin America continues to offer significant potential for affiliates, though achieving success in the region is becoming increasingly complex.” He added: “Operators are moving beyond a simple desire for high-volume traffic. They are seeking partners who possess a deep understanding of local audiences, the ability to produce engaging and credible content, and the capacity to contribute to long-term player value. This track will provide attendees with practical insights into how these shifting expectations are transforming affiliate marketing across the region.” A highlight session, Affiliate Leaders 2026: Strategies for the Next Wave of Growth, will explore how affiliates are pivoting as the Latin American gaming market transitions from a phase of explosive growth to one of strategic maturity. Panelists Florencia Brancato (Chief Strategy Officer, Azar Latino) and Pablo Espuela (Head of Corporate Development, BETANDEAL) will discuss the evolution of acquisition strategies, operator demands, and regional market priorities, while identifying which areas hold the most promise for long-term success. The session Emerging Channels and Formats: Diversifying Your Output will pivot to how affiliates are leveraging mobile-first, immersive content to engage a new generation of players. Panelists Cristian Barbosa (COO & Co-Founder, InsightPlay.ai), Matheus Estrella (Head of Latam, Z2A Digital), Miguel Gonzalez (Director Comercial, Byads), Christopher Guzman (Head of Affiliates, Logrand), and Alex Junior (Head of Business & Brand, TREVO Influencia) will examine the role of short-form video and live streaming, as well as how niche content can foster greater trust with target audiences. The track will also address the changing dynamics between operators and affiliates in Latin America. The The Operator / Affiliate Partnership Imperative: From Acquisition Volume to Player Value panel, featuring Christopher Guzman (Head of Affiliates, Logrand), André Machado (CCO, Clever Advertising), and Felipe Maturana (Media & Sponsorship, Jugabet), will discuss the industry's shift away from CPA-centric acquisition toward partnerships built on localization, retention, and long-term player value. In addition to the conference sessions, affiliates at SBC Summit Americas will have numerous opportunities to engage directly with marketing teams, affiliate managers, and operators from across the region through exhibition floor discussions, meetings, and networking events aimed at fostering regional collaboration and new commercial partnerships. For affiliates seeking to strengthen their operator connections, SBC Connections formats such as The Briefings will provide a targeted approach to meeting key contacts. These topic-specific lunch and breakfast sessions will cover subjects including AdTech, affiliate marketing, CRM, and player acquisition, allowing delegates to move past casual networking and connect with peers sharing similar commercial objectives. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The game utilises a pay-anywhere mechanic and a Cascading Wins feature. Press release.- BGaming has announced the release of its latest character-led online slot, Shark & Spark Hold & Win, featuring an experimental bonus mode and a fresh take on Hold and Win mechanics. Players are transported deep beneath the ocean's surface, where a friendly baby shark and a 5×6 game grid filled with vibrant fish await. This amiable shark acts more as a companion than a predator, responding to game events with animated expressions and serving as the central character in the Sharks & Ladders bonus game. Shark & Spark Hold & Win incorporates a pay-anywhere mechanic and a Cascading Wins feature, which helps maintain high winning potential. Additionally, Pearl symbols displaying prizes and multipliers can appear and be collected on every spin. Landing four or more Scatter symbols in a single spin will randomly activate one of two bonus features. The first is Coin Respin, a game similar to Hold & Win. During this round, Coin symbols fall onto an empty grid, with each Coin adhering to the reels and resetting the spin count. Once the spins are depleted, all Coins and multipliers are combined and paid out. The second bonus is Sharks & Ladders, a board game inspired by Snakes & Ladders. In this feature, players control the aforementioned shark, navigating the board to gather multipliers and utilize shortcuts. Those who successfully reach the end of the board will have the opportunity to spin the Wheel of Fortune, with potential wins ranging from ×100 to ×5,000. This maximum win is supported by a medium-high volatility mathematical model and an impressive RTP of 97%. For players who prefer not to wait for the shark to trigger these features, the Buy Bonus option allows for immediate activation of either bonus. BGaming stated: “Shark & Spark Hold & Win’s charming design and innovative board-game-style bonus feature make it an ideal title for attracting new players. Furthermore, the unique gameplay offered by Sharks & Ladders makes it an excellent choice for streamers and for enhancing player retention.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The French club has drawn the bulk of wagers, with Arsenal going into the final as the less fancied side. Press release.- Wager data from Sportradar’s Managed Trading Services (MTS) indicates Paris Saint-Germain is heading into the UEFA Champions League Final as the clear favourite among bettors. Sportradar processes betting slips for over 250 sportsbooks across the globe, offering a comprehensive overview of fan engagement across key markets. When looking at wagers across the final result, overall tournament winner and goalscorer markets, PSG stands out as the obvious choice for bettors ahead of kickoff. For Saturday’s final specifically, 75 per cent of wagers are backing PSG to secure a win, compared to 25 per cent for Arsenal, indicating the Premier League side is viewed as the underdog despite qualifying for the showpiece fixture. These wagers opened as soon as the two finalists were confirmed, and cover both 90-minute result betting (1×2) and outright match winner betting that accounts for extra time and penalties. This runs counter to trends in the tournament winner market, which counts wagers placed at any point throughout the competition on either Arsenal or PSG to win the UEFA Champions League. In this market, Arsenal drew a larger share of bets at 56 per cent, versus 44 per cent for PSG. Bettor confidence in PSG ahead of the final is also reflected in goalscorer wagers. Ousmane Dembélé is the most backed player to find the net, making up around 46 per cent of all bets in this category, followed by Khvicha Kvaratskhelia with approximately 28 per cent, underscoring strong faith in PSG’s attacking capabilities. By comparison, Arsenal players are far less prominent in goalscorer markets, with no individual player making up more than 5 per cent of betting slips. Arsenal forward Viktor Gyokeres received the third highest share of wagers at 5.11 per cent, while five other Gunners account for just over 9.5 per cent of total bets in the category – Eberechi Eze (3.46 per cent), Bukayo Saka (2 per cent), Declan Rice (1.7 per cent), Martin Odegaard (1.21 per cent), Kai Havertz (1.15 per cent). Sportradar’s insights show overall engagement with the UEFA Champions League remains exceptionally high, with over 513 million betting slips placed across the entire competition, highlighting its widespread global appeal. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The conference is scheduled for June 2 at the Hilton Tallinn Park in Tallinn, Estonia. DSTGAMING has been designated as the Lanyard Sponsor for the forthcoming HIPTHER Baltics & Nordics: Tallinn 2026. This event is set to take place on June 2 at the Hilton Tallinn Park in Tallinn, Estonia. The event is anticipated to gather professionals from the gaming, betting, technology, and compliance sectors across the Baltics and Nordics for a day of networking, panel discussions, and focused industry conversations. HIPTHER’s regional gatherings consistently serve as vital meeting points for operators, suppliers, service providers, and market stakeholders aiming to exchange insights and strengthen regional connections. As the lanyard sponsor, DSTGAMING’s branding will be prominently displayed throughout the attendee experience, covering networking areas, conference sessions, and meeting spaces during the event. Lanyards inherently move with participants around the venue, accompanying them throughout the day as discussions and business interactions unfold. DSTGAMING continues to expand its international industry presence through event participation, sponsorship initiatives, and ongoing engagement with gaming communities across various regions. The company’s white-label casino platform is designed to support operators with scalable infrastructure, backend management capabilities, and operational tools built to meet evolving business requirements. Participation in HIPTHER Baltics & Nordics: Tallinn reflects DSTGAMING’s sustained interest in strengthening relationships within European markets, while remaining engaged with current industry developments and regional opportunities. DSTGAMING anticipates joining other industry professionals in Tallinn and contributing to the positive atmosphere of the forthcoming event. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   SOFTSWISS took home the Industry Culture Shaper title at the 2026 Casino Guru Awards, and Valentina Bagniya, its Chief Marketing Officer, was honored with the Woman Leader of the Year award. Press release: SOFTSWISS, a global igaming software provider, has been awarded two distinctions at the 2026 Casino Guru Awards. The firm claimed the Industry Culture Shaper category, and Valentina Bagniya, SOFTSWISS’s Chief Marketing Officer, earned the Woman Leader of the Year award. The recipients were revealed during a live event held on May 25, 2026, at The Xara Lodge in Malta. The Industry Culture Shaper category recognizes companies that develop initiatives with tangible effects on their employees’ personal and professional growth, as well as those that set new workplace benchmarks within the igaming sector. In 2025, over 500 SOFTSWISS staff members had access to professional mental health resources. More than 800 participated in internal and external training programs, and over 700 enhanced their language abilities via company-funded courses. Employee referrals made up 31 percent of the company’s new hires that year. SOFTSWISS’s key people-focused initiatives for 2025 are as follows: SOFTSWISS Young Fest: a four-day celebration marking the company’s 15th anniversary, held in Turkey, which united more than 2,000 employees and partners from 46 nations. This event recently won five awards at the 2026 Eventex Awards, including a gold medal in the Corporate Event category. SOFTSWISS Kids Camp: an 11-day summer program designed for employees’ children. It secured the 2025 Eventex Award in the Corporate Event category. In addition to the company’s accolade, the Casino Guru Awards named Valentina Bagniya Woman Leader of the Year for her role in driving SOFTSWISS’s global brand expansion and shaping its marketing strategy. Since joining SOFTSWISS in 2020, Bagniya has built the company’s marketing division from scratch. Currently, the team comprises 70 experts specializing in PR, events, digital campaigns, employer branding, social media, creative production, and analytics. Under her guidance, SOFTSWISS has held the top media share of voice in the igaming industry for four straight years and has boosted its global brand awareness by five times. With Bagniya at the helm, the tech provider has expanded its global presence via campaigns starring F1 icon Rubens Barrichello—SOFTSWISS’s Non-Executive Director for Latin America—and has rolled out large-scale brand activations at events like ICE Barcelona, SBC Lisbon, and SiGMA Central Europe. Valentina Bagniya, SOFTSWISS’s Chief Marketing Officer, stated: “Receiving these awards together feels meaningful because they both highlight the same core element—SOFTSWISS’s people. None of this would be possible with just one individual; it’s the outcome of a team that consistently brings ideas, energy, creativity, and a great deal of care to every task. I’m particularly pleased that Casino Guru acknowledged the culture driving our business, as fostering an environment where people want to develop and remain with us is just as important as our business achievements.” Outside of SOFTSWISS, Bagniya frequently acts as a judge and speaker at key industry events. At the recent Next Valletta Summit in Malta, she kicked off the Marketing Hub with a keynote address focused on building resilient brands in established markets. Alongside its work in shaping igaming culture, SOFTSWISS continues to impact the industry by launching new product lines. It was the first in the sector to introduce the Prediction Markets Platform—a fixed-odds solution that allows users to place event-based bets on real-world occurrences in politics, economics, and technology. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

  (AsiaGameHub) -   MGA Games, a prominent Spanish company specializing in the creation of content for international casino operators, is set to release its latest Video Slot, Explosive Diamond Mine, in the .com market on May 28th. In this new adventure, players will join the company's well-known miner and her uncle as they explore an old mine, where their intuition and luck will lead them to discover significant treasures. This medium-volatility game features a 5×3 reel layout with 10 paylines and allows for bets ranging from €0.10 to €25. The game distinguishes itself with its novel Pot features, which enable an increase in Free Spins and provide access to Free Spins through a progress bar. Furthermore, it includes engaging special symbols such as the Wild Collector, +Free Spins, and Money symbols, all designed to enhance player enjoyment. The gameplay is further enhanced by mechanics like the Progress Pot and Expanding Free Spins. During the free spins rounds, the Wild Collector has the ability to unlock multipliers, while the random Surprise Dynamite feature can cause a reel to explode, revealing new Money symbols that offer direct prizes. For players seeking immediate engagement, the slot also offers a customizable Free Spins Buy option. Leveraging a theme that has already proven successful and a collection of exciting features, MGA Games assures a captivating, high-quality experience for even the most discerning casino operators with this new release. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   GR8_TECH’s Bet It Drives has secured the Best Marketing Campaign title at the SiGMA Europe Awards 2026, representing the most recent international accolade for this multi-channel igaming content initiative. Press release.- GR8_TECH’s Bet It Drives has claimed the Best Marketing Campaign prize at the SiGMA Europe Awards 2026, adding to its growing list of international honours. This recent win comes after the program received a Bronze award at the 18th Annual Shorty Awards for Branded Podcast, as well as two Excellence distinctions at The 32nd Annual Communicator Awards for Series–Video Podcasts 2026 and Series–Branded – Series 2026. This award highlights the core objective of Bet It Drives: to serve as more than a simple podcast by functioning as a multi-channel campaign that transforms GR8_TECH’s image within the igaming sector from a platform provider into a respected thought leader. Distributed via YouTube, Spotify, Apple Podcasts, social media, and media partnerships, the initiative has achieved over 2 million views on YouTube and generated nearly 300 media features. The primary creative hurdle was producing B2B material that avoids the typical feel of business-to-business content. The car-based format provided the solution—offering an intimate yet unpredictable environment that encourages guests to drop their corporate personas often seen in studio interviews. Across four seasons, this approach has established a new category in igaming B2B: personality-driven branded content featuring insights from top industry figures that audiences actively engage with instead of scrolling past. Yevhen Krazhan, host of Bet It Drives and CSO at GR8_TECH, commented: “Bet It Drives was launched to demonstrate that igaming marketing can be both bold and engaging. Securing the Best Marketing Campaign award at the SiGMA Europe Awards demonstrates that the industry appreciates content that transcends mere visibility to foster genuine dialogue.” Bet It Drives demonstrates that effective marketing relies on quality rather than volume. By prioritizing industry perspectives, unscripted interactions, and incisive discussions, GR8_TECH has established Bet It Drives as a prominent and distinctive voice in the igaming content landscape. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   ELA Games has introduced a new slot game titled Thunder Ball Max, the company announced in a press release. This title is a follow-up to the provider’s Thunder Ball and features a 5×3 reel layout with 10 paylines. According to ELA Games, Thunder Ball Max includes four outer lanes surrounding the main grid that hold “charged golden coins” with assigned values, along with a Lucky 7 symbol that serves as a wild across all reels. ELA Games stated that the game’s THUNDERBALL symbol collects coin values and applies them to on-screen bonuses. The company lists the title’s maximum possible win at 10,000x. The company provided the following game statistics: 5×3 reels, 10 paylines, RTP of 96% / 94%, volatility rated 4/5, and max exposure of 250,000. ELA Games also published a demo link for the game: https://prod.elaapi.com/demo/ela_thunder_ball_max. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The company has secured a licence from the Danish gambling regulatory authority, signifying another crucial step in its expansion into regulated European markets. Press release.- Digitain has announced the successful acquisition of a licence issued by the gambling regulatory authority of the Kingdom of Denmark, authorizing the company to provide live games within the regulated Danish market. This approval marks a significant achievement in Digitain’s strategic expansion into regulated jurisdictions and underscores the company's dedication to operating in full adherence to the highest international regulatory standards. Denmark is recognized as one of Europe's most established and strictly regulated gaming markets, known for its robust compliance framework, high operational standards, and emphasis on responsible gaming. Entry into this market represents an important accomplishment for Digitain as it continues to pursue sustainable growth across regulated markets globally. Arshak Muradyan, group chief compliance officer at Digitain, stated: “Securing the Denmark licence is another key milestone in Digitain’s regulatory expansion and reflects our enduring commitment to operating within highly regulated markets. Denmark is acknowledged for its strong compliance standards and mature gaming ecosystem, making this achievement particularly noteworthy for our ongoing European growth strategy. We are pleased to commence building new partnerships in the market and introducing our live gaming solutions to Danish operators.” By obtaining the Danish licence, Digitain further solidifies its standing as a reliable global provider of innovative gaming solutions, while also expanding its presence in key European markets. Through its expanding product portfolio and market reach, Digitain continues to support its partners with adaptable, compliant, and localized solutions designed to enhance engagement and ensure long-term success in competitive regulated environments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The game features a 5×3 grid with 25 fixed paylines, offering a maximum win potential of 12,000x. Press release.- Booming Games has today (May 28) unveiled Way of the Wolf Hold and Win Extreme 10,000, a new slot game designed to be full of suspense and rewarding bonus features. With a 5×3 grid and 25 fixed paylines, the game provides players with the chance to win up to 12,000 times their stake. As Booming Games continues to release more high-quality games throughout 2026, it is transporting players to a variety of thrilling environments. Set against a mountainous forest backdrop with animal-themed symbols such as wolves, eagles, and cougars, this game delivers top-tier gameplay for those seeking the ultimate experience. In the base game, the Wolf Bonus feature can be activated randomly on any spin when between 1 and 5 coins are present. Players then spin a wheel to win either entry into the Hold and Win Extreme bonus round, a Bonus of either 25x or 100x their original bet, or a coin multiplier that enhances the value of all coins on the reels. Players who land 6 coins simultaneously in the base game will trigger the Hold and Win Extreme feature. This feature plays out across four 3×5 grids that unlock progressively as more coins are landed. Completing a grid fully doubles the values of all coins within that grid, while filling all four grids awards the Grand Bonus prize of 10,000x a bet. Craig Asling, director of games at Booming Games, stated: “With its high-quality graphics, innovative bonus features, and the potential for substantial returns, we are confident that players will enjoy this exciting new release. Coupled with fast-paced, dynamic gameplay, the possibility of huge prizes increases with every spin. Enter the moonlit forest and play Way of the Wolf: Hold and Win Extreme 10,000 now!” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Play’n GO has released its newest online slot, Track n’ Gold, a character-driven frontier adventure themed around a classic steam train traversing open landscapes. Press release.- Play’n GO announces its new game, Track n’ Gold, a desert-railroad story where gleaming brass, dusty mesas, and a vigilant conductor establish a mood for potential mischief along the tracks. Track n’ Gold embraces the nostalgic allure of steam trains at dusk: the whistle pierces the arid air, signal lights flash like secret codes, and the rails appear to vow that your goal is always just around the next curve. Central to the scene is a moustached conductor with a sly smile, a figure who seems to have seen close calls, fortunate discoveries, and the odd mysterious shipment from a sealed car. The game's environment is crafted from intricate, narrative-filled details. A pocket watch implies that timing is crucial. A lantern casts a soft glow over the platform. A hat and whistle seem taken from a seasoned travel case, while the desert setting maintains a broad, untamed horizon. Even the caution signs and strongbox details strengthen the notion that this journey isn't merely about the destination – it's about the unexpected occurrences along the way. Visually, Track n’ Gold maintains a sharp and distinctive style. The steam engine is prominently featured against an expansive sky, surrounded by vibrant colours that are clear on both desktop and mobile. The surrounding symbols are distinctly railway-inspired – signals, carriage fittings, and large emblems that seem to have arrived with the rumble of cargo. It's an aesthetic that mixes coziness with a suggestion of intrigue, reminiscent of a postcard from a place that only comes alive with the train's arrival. Magnus Wallentin, games ambassador at Play’n GO, stated: “With Track n’ Gold, we aimed to evoke that specific sensation of a steam train moving through open terrain – recognizable, cinematic, and rich with subtle details that encourage closer inspection. It’s a world brimming with personality, guided by a conductor who undoubtedly has tales to share.” Featuring its sun-drenched scenery, pronounced railroad symbols, and a collection of recognizable items that seem borrowed from the conductor's own gear, Track n’ Gold presents a setting that is instantly engaging and memorable. From the initial whistle to the final signal glow, the focus is on ambiance – a polished, character-focused glimpse of the frontier, arriving precisely on schedule. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Boomerang Partners has successfully awarded the grand prize of its TIME TO WIN affiliate competition, treating two victorious teams to an exclusive three-day trip to Milan. Press release.- Serving as an official regional partner of AC Milan, Boomerang Partners has presented the top reward for its recently concluded TIME TO WIN affiliate tournament. Running from February 12 to March 31, 2026, the contest saw participation from 57 affiliate teams. The two winning groups embarked on a three-day, club-focused itinerary in Milan, which featured attending the AC Milan vs. Juventus clash at San Siro Stadium, exploring Casa Milan and the Mondo Milan Museum, and concluding with a rare tour of the Milanello Sports Centre powered by Clivet. San Siro matchday kicks off the three-day itinerary The journey commenced on April 26 with the highly anticipated AC Milan vs. Juventus match at San Siro Stadium. Upon arriving ahead of the game, the winning teams were greeted by an AC Milan representative who escorted them through the matchday experience. Prior to kick-off, the guests were escorted to the pitchside area to observe the players warming up, giving partners the opportunity to capture close-up photos and videos. They then watched the thrilling Serie A match from premium seats, soaking in the stadium's electric atmosphere while enjoying access to a hospitality lounge complete with food and beverages throughout the event. Exploring Casa Milan: heritage, trophies, and hospitality On April 27, the experience continued at Casa Milan with an English-guided tour of the Mondo Milan Museum. This visit highlighted AC Milan’s rich history, iconic trophies, and historic milestones, offering the partners a deeper connection to the club following the previous night's match. Following the museum tour, the winners visited the Casa Milan Store. The day's hospitality also featured complimentary refreshments and snacks, alongside a special surprise gift of official AC Milan jerseys for the attendees. A final day highlight at Milanello On April 28, the winners traveled to the Milanello Sports Centre powered by Clivet, the legendary training grounds of AC Milan. The group was welcomed in the hospitality lounge before embarking on an exclusive tour of the facility, including the training pitches and player areas. Former AC Milan star and current club ambassador Daniele Massaro met with the guests to chat and sign autographs. The partners then watched the first team's training session and participated in a meet-and-greet with the players, where they could interact, take photos, and get their AC Milan shirts autographed. For the winning affiliates, the Milanello visit was the standout highlight of the trip, offering unprecedented access to a private facility and direct interaction with the club's players and training staff. Liliia Sudachenko, affiliate team lead at Boomerang Partners, who accompanied the winners, shared: “The trip was a massive success, and we received incredible feedback from our partners. The itinerary was packed and highly engaging, yet perfectly paced so everyone could enjoy their three days in Milan without feeling rushed. The most exciting moments were definitely the pitchside access at San Siro, watching the warm-ups, visiting Milanello, and meeting the players for photos and autographs. For us, the ultimate reward was strengthening our partner relationships and building deeper trust in Boomerang Partners. Seeing everyone truly enjoy their time in Milan was the best validation of this prize's value.” Transitioning from TIME TO WIN to the Golden Boomerang Awards 2026 Following the success of the TIME TO WIN campaign, Boomerang Partners is keeping the momentum going with the launch of the Golden Boomerang Awards 2026. On April 3, the company kicked off the third edition of its annual affiliate tournament. The tournament runs under the theme “Beyond the Moment” and promises extraordinary sports experiences, including trips to the Wimbledon Championships, the Monza Formula 1 Grand Prix, and an exclusive dinner with an AC Milan Legend. The tournament will culminate in a grand finale ceremony in Lisbon during the SBC Summit. More information on how to participate in the Golden Boomerang Awards 2026 can be found on the official GBA 2026 website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.