Hong Kong PR

(AsiaGameHub) –   BETBY has unveiled its World Cup package, which includes pre-draw bracket odds and microbetting. The offering also features a customizable eWorld Cup and a dedicated tournament hub.

Press release.- BETBY has announced the launch of its comprehensive World Cup offering, highlighted by a unique advantage for operators: odds for the entire World Cup bracket available even before the official draw.

Launched precisely one month before the opening match, BETBY’s World Cup package provides operators with a significant head start, allowing them to initiate campaigns and capture player interest well in advance of the tournament’s commencement. This offering also serves as an additional marketing tool for operators to boost engagement and maximize player interaction leading up to the event.

By presenting a fully pre-priced tournament structure encompassing all potential matchups, BETBY empowers operators to offer betting markets from the group stage all the way to the final from the outset. This early availability significantly extends the betting lifecycle, giving players the chance to engage with the complete tournament narrative beforehand and fostering sustained activity during the build-up to kickoff.

To further enhance engagement during the tournament, BETBY is introducing microbetting for the World Cup, enabling wagers on events occurring within one-minute intervals throughout each match. With a minimum of 90 intervals per game, players can bet on outcomes such as throw-ins, fouls, corners, offsides, goals, and goal kicks. This real-time, high-frequency betting format transforms the viewing experience into a continuous stream of opportunities, keeping users actively involved from kickoff to the final whistle while increasing interaction levels, boosting ARPU, and strengthening retention.

Complementing this is BETBY’s eWorld Cup, an esports experience that simulates all tournament matches in a short-format, high-frequency environment. With matches lasting only a few minutes, the e-sim ensures continuous football action, helping operators fill off-peak gaps and overcome time zone challenges while maintaining consistent user engagement. The product is fully customizable, allowing operators to tailor visuals, teams, match configurations, and margins to align with their brand and commercial strategy.

BETBY’s World Cup offering is further supported by a dedicated tournament hub, designed to centralize all content, data, and betting opportunities within a single interface. Users can explore group stages and full bracket progression, access event pages, view promotions and line banners, watch video content, and analyze detailed statistics, creating a more immersive and informed betting experience.

The package includes boosted odds across all World Cup events, daily featured offers, and a wide selection of prebuilt “hot” combos with enhanced pricing, giving operators the flexibility to engage a broad player base, from high-value users to casual bettors. Operators also benefit from one of the most extensive market coverages in the industry, spanning main markets, outrights, props, and special bets, supported by a trading team ready to accommodate bespoke requests.

By combining early market availability, real-time engagement tools, continuous betting opportunities, and deep trading flexibility, BETBY delivers a complete solution designed to maximize operator performance throughout the World Cup.

Chris Nikolopoulos, chief commercial officer at BETBY, stated: “As the biggest sports event worldwide, the World Cup is as much about preparation as it is about execution.

“By being the first B2B sportsbook provider to make the full tournament bracket available ahead of the draw, we’re giving operators a clear advantage: the ability to start engaging players earlier and build momentum well before kickoff. At the same time, other features like microbetting and our eWorld Cup ensure that engagement stays high throughout every stage of the competition. We’re delivering a complete content portfolio that allows our partners to maximize both player activity and revenue across the entire World Cup cycle.”