Hong Kong PR

(AsiaGameHub) –   The company is set to attend the event scheduled for April 28–30.

Press release.- The 1xBet team is traveling to the Mediterranean to participate in the renowned international trade show SBC Summit Malta, taking place in St. Julian’s, Malta, from April 28 to 30. For three days, the coastal destination will serve as a center for business activity, with the InterContinental hotel hosting discussions on the primary challenges currently impacting the igaming sector.

The event will also host the SBC Awards, which celebrate leaders within the industry. 1xBet has secured nominations in two categories: Marketing Campaign and Sponsorship of the Year. This industry recognition underscores the brand’s global influence and bolsters its standing within the European market.

SBC Summit Malta is anticipated to draw over 6,000 delegates from top-tier companies, including more than 2,000 representatives from various operators. A central feature of the agenda includes presentations from over 250 speakers who will provide expert analysis on the trends currently defining the igaming landscape.

1xBet will also play an active role in facilitating industry discussions. The company’s strategic advisor, Simon Westbury, is scheduled to join the panel titled “Profit vs Protection: Who Is Building the Industry We Deserve?” Leveraging his 18 years of industry experience, he will address ESG frameworks, the application of AI in tracking behavioral risks, and the necessity of balancing profitability with player safety, particularly in response to the changing demands of Generation Z.

“Following a successful run of events in Latin America, we are eager to return to Europe to showcase how 1xBet is at the forefront of player protection, demonstrating that a robust safety strategy does not compromise profitability. We remain dedicated to providing a secure, enjoyable, and engaging experience for our users. As is typical with SBC events, we anticipate productive conversations and the signature energy that defines these shows.”

Furthermore, 1xBet consultant Chris Bird will participate as a panelist. His session will center on preparations for the upcoming football festival in North America, covering topics such as the efficacy of betting trend analysis, market projections, and methods for engaging new audiences ahead of this major sporting event.

To foster productive networking, the 1xBet booth (B40) will serve as a central business hub throughout the three-day exhibition, providing a space for discussing long-term partnerships and sharing ideas. The team will ensure a welcoming environment conducive to professional networking and open dialogue.

The booth will include a bar serving coffee, signature cocktails, and soft drinks. Additionally, partners and attendees are invited to try an interactive reaction test and enter a premium prize draw. The drawing is scheduled for April 29 at 16:00, with an Apple iPad mini awarded to the winner.

Beyond serving as a business hub, the 1xBet booth will act as a launchpad for practical solutions. The team will offer guidance on starting new ventures or scaling existing ones via their flagship affiliate program, 1xPartners. With over 500,000 affiliates across 150+ countries, the program is noted for its real-time analytics, localized viral creative assets, and lifetime commissions reaching up to 50 percent.

Mark your calendar for SBC Summit Malta and discover how to generate revenue with the 1xBet ecosystem’s flagship products!